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By TWMG
Every year, there’s a development in the social marketing world that really matters. A development that so important that it makes our senses to focus, pay attention and figure out how to take advantage of it.
One of the major change in social media marketing was in 2007, when Facebook launched its application development platform, allowing … Continue reading “More News on Twitter’s Ads API”
By TWMG
Instagram is a visual social network site that based on beautiful images and photos. Because of Instagram’s nature is “beauties around you”, it is perfectly released as a mobile app. You can snap a picture anytime and anywhere, put a layer to make it look cool and upload it in no time. In April 2012, … Continue reading “Using Instagram to Increase Your Online Popularity”
By TWMG
It was just about a week ago when we discussed viral marketing. Today, we’ll talk about a good example of a successful viral promotion story: Orabrush.
The story begins with the promotional video of Orabrush, a tongue cleaner gizmo. When the promotion gained a big bang success with more than ten million hits, Orabrush had a … Continue reading “Orabrush’s Successful Viral Now Goes to Dogs”
By TWMG
These statistics include consumer confidence in mobile commerce, mobile use in Australia, Instagram, online sales in February and luxury brand mobile apps.
1. The growth of consumer’s trust in mobile purchasing
The latest research has revealed that consumer willingness to purchase goods and services using their mobile devices has increased in the past year, with a half … Continue reading “Nine Most Interesting Digital Marketing Statistics in February”
By TWMG
Have you ever wondered to contributing in Australia’s tourism? The latest Australian Tourism’s campaign involves social media as their main vehicle to promote the beauty of Australia to the world. Take a look at this presentation:
By TWMG
In 2013 the Internet trends are consistently emerging, even across the area of personalisation and engagement. For serious business owners who want to expand their scope on the Internet or those who are working in this industry, here are a few statistics that you need to know:
Demographics: the impact of the Internet for Australia
94% of … Continue reading “Primary Statistics for Internet and Media Businesses in Australia”
By TWMG
This year, fake reviews and group buying sites offering various vouchers and discounts are the primary target of the ACCC’s blacklist for cyber crime and misleading online behaviour.
While more people are using reviews for the best customer experience, the Australian Competition and Consumer Commission (ACCC) noted that they may be misled by fake reviews. The … Continue reading “For Online Shoppers: Beware of Fake Reviews and Group Buying Sites”
By TWMG
Did the great corporate blogging revolution ever happen?
Nowadays, Facebook has taken the position of corporate blogging in Australia, despite these two media serving different purposes. It seems that the scarcity of local business blogs may have something to do with factors such as conservatism, fear and apathy.
However, there is still a lot of Australian business … Continue reading “Australia’s Top 25 Business Blogs”
By TWMG
American Internet corporation, Google, won an Australian court case two days ago over sponsored links in its search results. The nation’s highest court concluded that Google did not engage in conduct the links that was misleading.
Australia’s competition regulator had taken Google to court, alleging that advertisements using keywords for Honda, Harvey World Travel, Alpha Dog Training … Continue reading “Google Won Over The Australian Competition and Customers Commission in High Court”
By TWMG
Two weeks ago, Twitter’s new video-sharing application called Vine had been launched. For those who are unfamiliar with Vine, here is a quick glance: Vine users can make videos and sound clips from their iPhone and upload them via the Vine to share on Twitter or the Vine community itself. Each video can be tagged … Continue reading “How to Use Twitter’s Vine for B2B Marketing?”
