User-generated content (UGC) is not a brand new concept in the marketing industry. However, most digital marketers rarely treated UGC as an exciting way for engaging with consumers, building brand awareness, and gathering customers’ loyalty. With the recent acquisitions of multi-million dollar content companies like Instagram and Tumblr, major names in online business are further … Continue reading “Four Tips for Online Marketers Implementing User Generated Content”
Most marketers agree that gaining a single view of the customer is important in order to improve the return on marketing spend, provide the seamless experiences and meet modern customers’ expectation. However, only 6% of marketers that have attained that panoramic customer view.
In today’s connected world, cross-channel identity is the great way to get a … Continue reading “Only Six Percent of Marketers Have a Single View of the Customer While 90 Percent Say It’s a Top Priority”
What happened if all of those famous logos tell the truth behind their brands? Hilarity ensues.
Nashville-based graphic designer Clif Dickens tweaks numerous logos and advertising slogans, adding funny captions and turning them to be “blatantly honest”. The funny thing is, most of the edited logos make more sense than the real ones. His work has … Continue reading “41 Blatantly Honest Logo Captions That Will Cherish Your Day”
What does your 2015 marketing strategy look like?
You may plan to measure the options that have been effective for your business in the past. Ideally, you should have set aside time and a portion of your budget to explore the cutting-edge trends. After all, taking risks and leading the charge into unexplored areas will keep you … Continue reading “The Top Three Digital Phenomena And Social Media Marketing Trends For 2015”
This British luxury fashion house is a $1.7 trillion valued business. Consumers from all over the world purchase 19 billion items of clothing each year – a third more than they bought 13 years ago – and women are disposing of four times the amount of clothes per year than they were in 1980.
The emergence of … Continue reading “Burberry: A Success Story Of Digital Transformation”
2015 brings a fresh opportunity in every segment of business, including retail business.
It’s important, however, to familiarise yourself with the current condition of retail market. This way, you can optimise and curate your business to gain the best result. In the following infographic, you will learn four integral aspects (mobile, content, social and search) to … Continue reading “What Will Make Retail Successful In 2015? (Infographic)”
Are you ready to deal with the holiday season sales?
Christmas holiday is coming and the holiday shopping frenzy is about to begin. In today’s infographic, we compiled a lot of shopping trends and a few ideas for campaigns that will help you connect with more of your fans and followers during holiday season.
Here are some … Continue reading “Holiday Shopping Trend In 2014 (Infographic)”
“Make something people want.”
Creating a product nobody wants or needs is the worst marketing decision you ever make.
Still, for many years, this is one scenario where marketers always tolerate and accept as part of their job. They always tell themselves that they need to go to market with the product they have, not the … Continue reading “The Worst Marketing Decision You’ll Need To Avoid”
More than 2.5 million videos are being uploaded on YouTube everyday and 90% of them get less than 1,000 views. Even if you have a video on YouTube, you would have fewer views, unless you put some marketing efforts on it. However, a groundbreaking video with a lot of viewers need a lot of works.
Remember … Continue reading “Five Easy Tips for YouTube Video Marketing”
Content marketing has been getting more attention this year. This area becomes the top in the mind for digital marketers this year. When asked which 3 digital-related areas are the leading priorities for their organization in 2013, 39% of in-house digital marketers chose content marketing, up from 29% last year. Conversion rate optimization was tied … Continue reading “Content Marketing Still Becomes Many Digital Marketers’ Top Priority”