Category: Online Trends

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Four Tips for Online Marketers Implementing User Generated Content

| By TWMG

User-generated content (UGC) is not a brand new concept in the marketing industry. However, most digital marketers rarely treated UGC as an exciting way for engaging with consumers, building brand awareness, and gathering customers’ loyalty. With the recent acquisitions of multi-million dollar content companies like Instagram and Tumblr, major names in online business are further … Continue reading “Four Tips for Online Marketers Implementing User Generated Content”

Only Six Percent of Marketers Have a Single View of the Customer While 90 Percent Say It’s a Top Priority

| By TWMG

Most marketers agree that gaining a single view of the customer is important in order to improve the return on marketing spend, provide the seamless experiences and meet modern customers’ expectation. However, only 6% of marketers that have attained that panoramic customer view.
In today’s connected world, cross-channel identity is the great way to get a … Continue reading “Only Six Percent of Marketers Have a Single View of the Customer While 90 Percent Say It’s a Top Priority”

The Top Three Digital Phenomena And Social Media Marketing Trends For 2015

| By TWMG

What does your 2015 marketing strategy look like?
You may plan to measure the options that have been effective for your business in the past. Ideally, you should have set aside time and a portion of your budget to explore the cutting-edge trends. After all, taking risks and leading the charge into unexplored areas will keep you … Continue reading “The Top Three Digital Phenomena And Social Media Marketing Trends For 2015”

What Will Make Retail Successful In 2015? (Infographic)

| By TWMG

2015 brings a fresh opportunity in every segment of business, including retail business.
It’s important, however, to familiarise yourself with the current condition of retail market. This way, you can optimise and curate your business to gain the best result. In the following infographic, you will learn four integral aspects (mobile, content, social and search) to … Continue reading “What Will Make Retail Successful In 2015? (Infographic)”

Content Marketing Still Becomes Many Digital Marketers’ Top Priority

| By TWMG

Content marketing has been getting more attention this year. This area becomes the top in the mind for digital marketers this year. When asked which 3 digital-related areas are the leading priorities for their organization in 2013, 39% of in-house digital marketers chose content marketing, up from 29% last year. Conversion rate optimization was tied … Continue reading “Content Marketing Still Becomes Many Digital Marketers’ Top Priority”