Melbourne Food and Wine Festival Employed Beacon Technology in Its “Explorer” Campaign

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Today, The Melbourne Food and Wine Festival has launched its “Australia’s first Bluetooth Smart Beacon” campaign which sends personalised micro-location based notifications to people who are close by to festival venues and have the Festival’s ‘Explorer’ app. If you are unaware about what a Beacon technology is, please take a look at this post, where … Continue reading “Melbourne Food and Wine Festival Employed Beacon Technology in Its “Explorer” Campaign”

Facebook Paper is Prepared to Carry Away Native Ads and Sponsored Content Revenue

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Facebook has made a play for native ads and sponsored content market that may just crush all its rivals.
In short, Facebook Paper is minimal, intuitive and exhibited on the web news platform Flipboard. It could also be seriously addictive. Tap on a interesting piece of content and it goes full-screen. In other word, Facebook looks … Continue reading “Facebook Paper is Prepared to Carry Away Native Ads and Sponsored Content Revenue”

Facebook Paper: The Latest Facebook’s News Reader App

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Recently, Facebook has launched its latest app called “Paper”. The app provides an intuitive news reader app experience, which users can choose from nineteen different categories including tech, sports, pop-culture, and more. It looks totally different from Facebook, and all content displayed will be curated through a process that includes both an algorithm and a … Continue reading “Facebook Paper: The Latest Facebook’s News Reader App”

Google Glass For Fitness: “Race Yourself” Virtual Reality Motivation App

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Here comes another creative Google Glass app that attempts to make these wearable devices useful. Introducing “Race Yourself”, an app that attempts to motivate your daily running routine with zombies and boulder, virtual marathon running groups, or your own best score. Somehow, this app is similar to Puma “Run Navi” app, which also shifts your … Continue reading “Google Glass For Fitness: “Race Yourself” Virtual Reality Motivation App”

Confide: A Snapchat-Like iPhone App for Text Messages

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Snapchat has gained worldwide popularity with its disappearing multimedia message app. Nowadays, Snapchat is regarded as a technology that helps users, mostly teenagers, to send selfies that disappear for a period of time. However, a similar app is now targeting corporate users who may want a similar self-destruct option for their business communications.
Confide, a text-based … Continue reading “Confide: A Snapchat-Like iPhone App for Text Messages”