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By TWMG
As a leading Sydney digital agency we understand how important it is to have access to the latest industry statistics, what’s more, we know only too well how hard it can be to find the latest statistics specific to the Australian market.
That’s why we put together this snapshot of Up-to-date, Australian Internet Statistics sourced from reliable resources … Continue reading “Digital Marketing Statistics Australia”
By TWMG
There are various social media channels available, each with its own specific purpose and target. Determining which one is right for you is the key to successful learning.
Communication Channel
Blogging: WordPress, Blogger, TypePad, LiveJournal, Xanga, Open Diary, Vox,ExpressionEngine
Microblogging: Twitter, FMyLife, Tumblr, Jaiku, Plurk, Posterous, Yammer
Social Networking: LinkedIn, Facebook, MySpace, Ning, Bebo, BigTent, Elgg, Geni,GovLoop, hi5, Orcut, Skyrock
Social Network Aggregation: FriendFeed, NutshellMail
Events: Meetup, Yahoo! Upcoming, Eventful
Collaboration Channel
Wikis: Wikipedia, PBworks, Wetpaint
Social Bookmarking/Tagging: StumbleUpon, Delicious, Google Reader, CiteULike
Social News: Digg, Mixx, reddit, NowPublic
Multimedia Channel
Photo Sharing: Flickr, Zooomr, Photobucket, SmugMug, Google Picasa
Video Sharing: YouTube, Vimeo, Viddler, sevenload
Audio/Music Sharing: MySpace Music, The Hype Machine, Last.fm, ccMixter,ShareTheMusic
Livecasting: Skype, USTREAM, Justin.tv, Stickam
Reviews/Opinions Channel
Product Reviews: Epinions, MouthShut
Business Reviews: Yelp, Customer Lobby
Community Q&A: Yahoo! Answers, WikiAnswers, Askville
Entertainment Channel
Media/Entertainment Platforms: Cisco Eos
Game Sharing: Miniclip, Kongregate
Virtual Worlds: Second … Continue reading “Channels – Useful Links”
By TWMG
Democracy reigns supreme for companies that use social networking to market themselves and their products. A new study by Performics reveals that most users agree that the voicing of opinions on social networking sites can influence the business decisions of a company or brand.
Called S-Net, The Impact of Social Media, the study found that 52 percent … Continue reading “Weekend Warrior: The Impact of Social Media”
By TWMG
According to a new study by the Center for Marketing Research at the University of Massachusetts Dartmouth, the adoption of the most popular social media tools by the Fortune 500 appears to be leveling off, with little or no change in the past year.
Close to one third of these corporate giants are without either a … Continue reading “Social Media Failures of the Fortune 500”
By TWMG
New estimates by eMarketer indicate that while growth continues to rise at Twitter, just 16.4 million US adults, or 9% of the adult Internet population used Twitter at least monthly in 2010.
“Twitter has continued to gain traction but at more moderate levels than we had expected,” Verna said. “Our updated figures put Twitter usage … Continue reading “So Long Twitter, Hello Facebook”
By TWMG
YouTube is, in no uncertain terms, a cultural phenomenon.
The site is visited by millions of visitors from around the world every hour and has become the primary source for sharing video content on the Web for everyone from major global corporations to aspiring singers with nothing more than a webcam and some heart. In fact, … Continue reading “More Than Laughs: Utilizing YouTube for Social Success”
By TWMG
Not long ago, the Pew Research Center unleashed on the world the results of a study highlighting how Internet users, and specifically Facebook users, are much more likely to engage in political activities like voting or attending political meetings. However, another research company, Resonate, was conducting a similar study of their own, and their findings … Continue reading “Study Assesses Value of Social Media Users”
By TWMG
Social media enables marketers to increase awareness, educate an audience, and eventually develop trust with fans and followers.
What can’t be done with social media?
The ultimate aim of participating for both brick and mortar and virtual (Web only) businesses, however, should be sales and conversions For success in that regard, the importance of having firm social … Continue reading “Social Media Ad Posting Schedules”
By TWMG
As summer starts to fade away, the holiday season is quickly approaching and businesses are already contemplating what strategies will be the most effective for maximizing sales.
According to a survey from Bizo, 65 percent of executives claim that social media is the most important aspect for the upcoming shopping season, followed by e-mail at 46 … Continue reading “5 Social Media Tips for the Holiday Season”
By TWMG
Social analytics company Visibli released some interesting findings about social media “stickiness” that might change how you interact with social platforms.
According to their study of 200 million Facebook users and their “likes” and comments behavior, the average Facebook post lasts about 80 minutes before losing relevance. About 50 percent of these interactions take place within … Continue reading “Social Engagement Requires Near Constant Activity”
