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By TWMG
Perhaps brands should be focusing their social media efforts on Twitter users.
According to a study from Chadwick Martin Bailey, Twitter users are more likely to read brand tweets, as well as recommend and buy from brands that they follow. The study reveals that Twitter users are the most frequent Internet users, with over half of the Twitter-user … Continue reading “Should Twitter be the Social Media Focus?”
By TWMG
Two separate reports on social media marketing were released this week with – on the surface, at least – what seem like diametrically opposite results.
According to the 2011 Industry Report from Social Media Examiner, 90 percent of more than 3,000 Web marketers say that social media is an important facet of their business today. Brand … Continue reading “Has Social Media Helped Your Business?”
By TWMG
At this point, even the most inexperienced Web marketer is aware of the vital role that social media plays in promoting a brand on the Internet. Of course, almost everyone has a presence on at least one of the major social destinations, mainly Facebook and Twitter, but what many people seem to overlook are the … Continue reading “Big List of Social Media Sites”
By TWMG
Australian brands are seeking to establish a big presence on Chinese social media platforms according to Andrew Collins, director of online communications agency, Mailman. The Shanghai-headquartered company has recently opened an office in Melbourne due to an increasing demand among Australian brands looking to engage Chinese customers in Australia – and in China.
Mailman’s international clients … Continue reading “Australian Brands Branch-out to Chinese Social Media”
By TWMG
Firms need more tools and technology to measure success
Although they have been slower than their business-to-consumer counterparts to adopt social media strategies, business-to-business marketers are increasingly acknowledging the value of social media.
According to research from global consulting firm Accenture, almost two-thirds of B2B marketing executives view social media as an extremely important or a very … Continue reading “B2B Marketers Still Unsure about Social Media Strategies”
By TWMG
55% of marketers have closed deals from social media leads, according to a November 2011 report from Webmarketing123. Data from the “2011 State of Digital Marketing Report” indicates that marketers have had the most success with Facebook, with 40.7% saying they have closed a deal from a Facebook lead. Roughly one in 5 have also … Continue reading “Social Media Leads Seen Valuable”
By TWMG
More than 80 percent of companies listed on The Wall Street Journal’s Asia 200 Index have a corporate social media presence, up from 40 percent last year, according to the 2011 Asia-Pacific Corporate Social Media Study by leading global public relations firm Burson-Marsteller. Showing dramatic growth, the top companies in Asia closed the gap with Fortune … Continue reading “Top 100 Companies Double Their Social Media Presence”
By TWMG
Email, newsletters top online sources for online lead generation.
eMarketer expects US online ad spending to reach $31.3 billion this year, growth one imagines would position ad agencies for gains in new clients and business expansion overall.
But according to new business relationship management firms RSW/US and RSW/AgencySearch, more than a third (35%) of ad agencies are … Continue reading “Social Media Comes up Short for Agency Prospecting”
By TWMG
Beware Backfiring Social Media AdsMarketers considering negative, mocking or even charitable social media promotional campaigns should first carefully consider how consumers may react, according to a new report from WaveMetrix. Results from “Q3 2011 Benefits and Limits of a Social Media Fanbase” indicate a poorly designed social media campaign can create the wrong type of online buzz.
The … Continue reading “Beware Backfiring Social Media Ads”
By TWMG
How do you fuel connections that matter? Every day we see the ability of social media to power connections between brands and consumers. And if you work in digital or social marketing, PR, or advertising at a brand or agency, chances are you’re constantly trying to figure out where your brand or clients fit in. … Continue reading “Social Media & Marketing 2011”
