Your eBay Ads Are Only Relevant If You Continue Testing

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It’s the worlds largest marketplace and 80% of its marketing it relevant to each individual customer.
This is no easy feat for eBay, because of its commitment to “test, test and test” again the collateral that leaves its doors and arrives into a user’s inbox. The user activates that relevancy, their activity is going to create messaging … Continue reading “Your eBay Ads Are Only Relevant If You Continue Testing”

23 Clever Marketing Strategies Around #TheDress Viral Phenomenon

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Recently, the picture of a dress is tearing online audiences apart globally on what its actual colour is.
People have been aggressively arguing on social media with two primary teams emerging: Team Blue and Black and Team White and Gold. Other variants have also emerged but these remain the two major camps thus far.
The surprising thing … Continue reading “23 Clever Marketing Strategies Around #TheDress Viral Phenomenon”

The Top Nine Best Campaign Stories From February 2015

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Successful campaigns are the best lesson to learn for startups.
As always it’s necessary to add in the caveat that you won’t find any hard metrics or ROI in the following post. It’s meant to be for inspiration and keeping up-to-date with what’s going on. There is a presidential native advertising, Barclays bank, the Capital One Cup, Topshop, … Continue reading “The Top Nine Best Campaign Stories From February 2015”

Australia’s Bigcommerce Has Secured A Partnership Deal With China’s Retailer Company, Alibaba

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Forming a partnership recently, Alibaba will incorporate its buyer and supplier network with Bigcommerce’s e-commerce platform.
Australia-based e-commerce company, Bigcommerce, has announced a new partnership with China’s giant Alibaba on Wednesday. This will provide both companies a greater global access to products and services.

“With this Alibaba partnership, we are helping our merchants grow their online businesses … Continue reading “Australia’s Bigcommerce Has Secured A Partnership Deal With China’s Retailer Company, Alibaba”

Volkswagen “PoloTag” Social Media Test-Drive Campaign

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Here is a social media ‘game’ from Volkswagen that offers its participants the promoted car. as the main prize.
It seems Volkswagen is going all out with its latest campaign. Introducing “PoloTag”, a real-time social media ‘game’ which challenges people to identify the new Polo around a specified route, tag it on Twitter and test drive it. … Continue reading “Volkswagen “PoloTag” Social Media Test-Drive Campaign”

PayPal Launches Working Capital Loan For Small Business In Australia

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It looks like PayPal is going to take Australian banks’ market share on small businesses.
Recently, the aforementioned payment company has launched its Working Capital Loan Product, which allows small businesses to access cash loans through their PayPal account.
The company currently has about 110,000 merchants using its payments platform in Australia and surveys the current market … Continue reading “PayPal Launches Working Capital Loan For Small Business In Australia”