Category: Useful Tools & Resources

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Personalisation – Web Marketing’s Holy Grail

| 0 Comments | By TWMG

What does “personalisation” really mean? You’ll be forgiven if you have absolutely no idea. As trendy catchwords go, “personalisation” has become a go-to term for websites and online marketers, laden with all the possibilities of connecting with individual consumers and a departure from the limitations of one-size-fits-all.
Nearly every online marketing vendor touts some form of … Continue reading “Personalisation – Web Marketing’s Holy Grail”

5 Build-your-own Product Solutions for Merchants

| 0 Comments | By TWMG

A favorite web-surfing habit of mine has always been visiting sites that allow me to create my own product, such as a dream-car, personalized jewelry or one-of-a-kind shoes.
These types of sites that provide the “product configurator” feature give consumers the feeling of empowerment — like a child that has just gone to the local Build-A-Bear Workshop and … Continue reading “5 Build-your-own Product Solutions for Merchants”

Weekend Warrior: Beginner’s Guide to QR Code Marketing

| 0 Comments | By TWMG

While your own Web enterprise may not have the resources of a Best Buy, Target or Home Depot, there is a highly accessible marketing tool that all three heavyweights and countless other retailers are currently relying upon to expand their audiences and increase customer engagement. It is called QR code marketing, and here’s what you … Continue reading “Weekend Warrior: Beginner’s Guide to QR Code Marketing”

Holiday Search Marketing Data

| 0 Comments | By TWMG

Search marketing and advertising provider Kenshoo released its 2010 Online Retail Holiday Shopping Report today.
Kenshoo aggregated search marketing data from the holiday shopping season across its U.S. Retail Index, analyzing over 3 billion ad impressions, 60 million clicks and 3 million online sales. Perhaps most notable in the report is that the economy is starting to get … Continue reading “Holiday Search Marketing Data”

20 User Review Websites Critical to Small Business

| 0 Comments | By TWMG

According to an internal analysis of small business search results, Marchex – a provider of small business marketing products – found that more than 80 percent of results did not point to the websites of those businesses. Instead, they pointed to social network results and consumer reviews.
The businesses surveyed were those of restaurants, travel, legal, … Continue reading “20 User Review Websites Critical to Small Business”

Professional-grade WordPress Themes for Business

| 0 Comments | By TWMG

For many online businesses, WordPress offers an excellent framework from which to build fully-functional websites. The first question that arises is, which WordPress theme is right for my business?
Many businesses are allured by WordPress’ no-cost or low-cost option. To be sure, many good WordPress themes can be had for free. However, just like everything else … Continue reading “Professional-grade WordPress Themes for Business”

GeoTrust Cloud Service to Protect Against Malware

| 0 Comments | By TWMG

Nothing severs the trust that users have for a website quite like hidden viruses that infect their devices. To prevent this potentially disastrous situation from happening, GeoTrust has announced its Web Site Anti-Malware Scan, which is a cloud service that identifies malware to protect website visitors and owners. Malware can come from many different … Continue reading “GeoTrust Cloud Service to Protect Against Malware”