There is a neverending debate among business owners about the rivalry between content marketing and traditional advertising. Some people say that traditional advertising is more important than content marketing, since it will be likely bring leads to them. However, those who are on content marketing’s side believe that content marketing will bring long term relationship with their customers. Through great articles, newsletters, videos, or free downloadable ebooks, content marketing emphasis its selling point at the quality of the content, not the quantity. Their primary goal is to bring the customers what they need and “be useful”, instead of ranting about their products or brands.
