Building a good relationship between your brand and loyal customers is very important factor in your business. Facebook is very good to do this thing and running a competition is the best way. Here are few advantages in running contests on Facebook:
- You can build your fan base
- You can have audience engagement effectively
- You can gain an access to rich source of data
- Your loyal fans will help you in the marketing process
These are indeed some of the major benefits that come from running a competition on Facebook. However, the most important thing to gain the best result from your contest and achieve these outcomes lies in the way the competition is set up and run.
Facebook has some very strict guidelines about promotions on its Pages. Before you start any contest, it’s definitely worth familiarising yourself with Facebook rules, especially in the ‘Promotions’ section. It’s really important to obey these guidelines as there have been some cases where many Facebook Pages have been shut down for running promotions that violate these rules.
There are three common types of promotions on Facebook:
- Sweepstakes (Like our page to go in the draw)
- Photo contest (Upload your favourite photo with our brand)
- Voting (Vote for your favourite …..)
It’s really important to choose the most relevant or applicable style of contest for your brand and marketing objectives. Otherwise, the maximum impact will be least achieved. For example, a Italian restaurant running a photo contest (“Upload a photo of your favorite pasta!”) probably won’t have the same impact as a travel agent asking for pictures of fans favourite locations.
It is very important to remember that the most important factor in the whole promotion is the prize. The ideal prize would be something relevant to your brand or one of its more desirable products. Can’t think of anything suitable to offer? Cash prizes always make everyone happy.
Aside from the Facebook promotion guidelines, as with any promotion it’s important to put together a comprehensive “Terms and Conditions”. This should cover:
- The registration process
- The prizes for the winners
- The detailed dates of the contest (the duration, the due date of registration, etc.)
- The announcement of the winners and how they claim their prize
- The collection and use of any other information (for further marketing purposes)
It’s very recommended to have a good contest. However, if it is not followed by proper promotion, then it will be a waste of time and money. Usually, it is recommended to hold a contest that is supported by Facebook advertising campaign. It will make your aim more relevant with the target market. Don’t forget to promote the contest across any other marketing platforms available, whether that be on your website, newsletter or other social media. While Facebook competitions can be incredibly effective, they will need to be implemented well, and within the promotion guidelines in order to reap the full rewards.
If you want to have a good and successful Facebook promotions and contests, please visit our site on The Website Marketing Group or just call us on 1300 008 964.