Creative Promotion from Heineken: The Negotiation

A month ago, we saw a creative campaign from Heineken in the form of beer bottles that glowed, depends on the holder’s action or the music. Today, we found another cool promotion from Heineken, where they give a couple of tickets to watch the finals of UEFA Champions League for a guy who can convince his girlfriend to buy a pair of “nasty-looking” plastic chair with unbelievably expensive price. The tricky part is the guys cannot mention anything about the tickets. They have to use all their might to persuade their girlfriend. The campaign itself called “The Negotiation”. Pretty creative, huh?