Digital Trends for Small to Medium Businesses in 2016 (Infographic)



Small and medium businesses need to move beyond vanity metrics and put more focus on the sharp end of the sales funnel.

In today’s post, you will find the essential digital trends every small to medium sized businesses need to focus on in 2016. Among the other important points contained in the infographic, there are enhanced data analytics, influencer marketing and even virtual reality. There are also some points on enhanced personalisation, how the brands that take the time to get to know their customers and deliver on their expectations by connecting with their personal preferences, stand to win out in the new social media-driven age, where all consumers have a platform to share their voice – and they expect to be heard as a result.

There’s something for everyone here, including some helpful notes on mobile adoption and wearable devices. Take a look at the full infographic below.


Infographic credit: Cube