Facebook has revealed a new tool to help nonprofits succeed on its social media campaign.
The social media corporate has unveiled a tool called “Fundraisers”, which provides nonprofit organisations with a dedicated place to raise funds for a specific campaign. With “Fundraisers” feature, nonprofits can tell the story of their campaign, gain supporters, collect donations and track progress toward their goal. Moreover, people will be able to donate in just a few taps as well as share their donation activity with friends. All shared posts will also include a donate button to make it easy for anyone to donate directly from the News Feed.
In addition to the fundraisers feature, Facebook has announced an improved donate button for nonprofit Pages and posts. Facebook said that adding a donate button to a Page will give a nonprofit a consistent place to collect donations, while a donate button on posts will enable users to donate without leaving the News Feed.
“With more than 150 million people around the world connected to a cause, Facebook is a global community of volunteers, donors and activists coming together to make the world a better place,” Facebook said in its announcement. “People raise money for disaster relief, they search for missing children, and they bring attention to the issues they care about. We’ve seen from our community that when people take action, lives are changed. We know we can do more to enable these connections.”
It is important to note that these features are still on beta version, as Facebook is still testing the them with its 37 partner organisations right now. That said, Facebook stated that the company is committed to widespread the tools to as many organisations as possible in the future.