Facebook video service starts gaining popularity among netizens.
The social media company giant revealed that its users have viewed an average of 1 billion videos each day on its social channel since June. About two-thirds of those views are happening on mobile.
“The goal of News Feed is to deliver the right stories to the right people at the right time, from the people and things you care about. Today’s, more people than ever before are seeing, sharing and expressing themselves with video on Facebook” said Fidji Simo, Facebook’s project management director for video.
This is definitely good news for marketers who mainly use Facebook as their main marketing platform. The company has worked hard to make it easier for users to share promoted videos on site without being too jarring to onlookers. Facebook has enjoyed at least a little bit of luck, especially with the latest Ice Bucket Challenge trend, which prompted many users on Facebook and Twitter to share and view user-generated videos. Some experts state that it may have marked the first time people created and posted a video to Facebook. The online video advertising market is expected to jump from around $4 billion this year to more than $8 billion in 2016.
Recently, Facebook has released two new features to compete with YouTube in the online video space. First, it introduced video view counts, a similar feature to what you see on YouTube and other video services:
Beyond that, Facebook is planning to bring even more videos into the News Feed.
“After introducing videos that start playing automatically in News Feed earlier this year, we’ve found that people discover significantly more content with this feature. When used in combination with our new video views objective, businesses are seeing a significant decrease in cost per view for their Facebook video ads. So in the coming weeks, we’ll extend the availability of videos that play automatically to more content from more brands in the U.S.” said Simo.
If you haven’t watched a video on Facebook yet, you probably will soon — whether you like it or not.