So, what is native media advertising anyway?
In short, native media advertising is an online advertising method where advertisers try to gain attention by providing content in the context of the user’s experience. The formats of native media advertising resemble the form and function of the “normal” content and the user experience in which it is placed. Many marketing experts agree that native media advertising is far more effective than the old, traditional advertising method such as pre-rolls ads.
But, did native media advertising work for your company?
Yes, it did! Today’s customers and prospects are bored with those self-explainer clips filled with “this is how great we are” and other flowery stuffs. Companies need to make something that draws people in and gets their attention. That’s where native media advertising comes in. Native ads are considered “less annoying” than the conventional ads. In today’s post, we will provide five most famous examples of native media advertising that you might already used. Let’s start with the first example:
1. Online Advertorial
As you can see it’s labeled “Sponsor Content.” Aside for the header and navigation bar, it is embedded among other IBM content. Furthermore, the article is written by David Laverty, the Vice President of Marketing, Big Data, and Analytics at IBM. Yet it matches the editorial and design style of Atlantic.
Is this an advertorial? No. There is not a clear call to action. It is, therefore, sponsored or branded content.
2. Native Video Advertising
Do you remember Vooza?
Simply put, native video advertising is an ad that was cleverly hidden inside a video content. When people watch the video, at the same time, they also consume the ad.
Here is a more straightforward native video advertising from Microsoft:
3. Facebook Sponsored Post
Often billed as the largest social media on Earth, Facebook ads are, surprisingly, seldom gained serious attention from both companies and its audiences. Still, Sponsored Post is your best choice if you want to expand your message beyond boundaries.
4. Promoted Tweets
Similar to Facebook, promoted tweets are used to reach people beyond your scope. The setup is quite easy and you can master it in a few minutes. Here is a good example from the same company who created Twitter.
5. Google (and Bing) Premium Search Ad
We just discussed about this on our previous post. Can you find the ads?
Here is another example from Bing. There is no big difference though.
