As multiple digital channels demonstrate ROI in such a quick way, digital marketers are gaining deeper engagements and a more effective voice in the business.
Gartner surveyed 285 top marketing leaders about their digital marketing strategies, activities and spend. They found that digital marketing is quickly becoming a budget priority among these businesses.
Here are some highlights:
- The focus on customer experience is pushing Marketing in new directions.
- Digital marketing budgets are expected to rise by 10% this year.
- Digital channel investments are driving measurable returns.
Where should you be allocating your budget?
The following report from Gartner, “Digital Marketing Budgets Increase, Reflecting Focus on Customer Experience,” provides several key findings from primary research on current digital marketing budget trends. You can use it to:
- Compare your marketing spend with that of other leading organizations.
- Identify places to redistribute resources.
- Justify incremental funding from sources outside Marketing to build your digital budget.
Download the report (right click and choose “Save link as…” on the link) to discover how top organizations are increasing investments in digital activities to draw customers and drive returns.