Believe it or not, Google has become the giant of modern advertising.
In the first half of 2015, the search engine company raked in nearly $35 billion in the first and second quarter. That’s about an 11% increase in revenue year over year. Google’s AdWords system is the company’s cash maker, which funnels billions of dollars from advertisers as search engine users click on ads for different keywords.
Google has billions of keywords at their disposal. However, not all keywords are created equally. Plus, costs per click can wildly vary from a handful of pennies to hundreds of dollars. So which ones are the most expensive? Take a look at the following infographic.
Infographic credit: Webpagefx