Colour has a powerful psychological influence on the human brain. According to the recent survey, 92.6% of people say the visual aspect of a product is the biggest influencing factor affecting their purchase decision (over taste, smell, etc.). Other studies suggest that people make a subconscious judgment about a product within 90 seconds of initial viewing, where up to 90% of that assessment is based on colour alone.
Another study found that magazine readers recognize full-colour ads 26% more often than black-and-white ads. One of the food industry giants, Heinz, changed the colour of their signature ketchup from red to green and sold over ten million bottles in the first seven months, resulting in $23 million in sales. These evidences are the proof that colours play a big role on the actual business. If you want to know more on how colours become very important in business, please take a look at this infographic.
