Instabilia: The “Instant Memorabilia” Campaign from NRL


The latest campaign from NRL has taken a seriously cool turn.

Introducing Instabilia, a real time activation that offers NRL fans the opportunity to own their personalised State of Origin memorabilia created instantly as those game-defining moments happen on the field, encased in glass and immediately placed on eBay for auction.

Instabilia items are generated in real-time through the NRL’s Mission Control room, where designers, copywriters, editors and motion graphics artists are creating and publishing ‘Instabilia’ pieces with auction videos just minutes after the moments happen before being broadcast across the NRL’s social channels, linking to the live-auction on the home page of eBay and the NRL’s charity eBay store. Created by Matt Henry and team from the NRL with VML in Sydney. Make a bid on Instabilia here.