Preparing an eCommerce store is not always as difficult to do as you might think. However, getting it right is definitely harder to achieve.
The truth is, there are many ways for your eCommerce store to leak money, even when you think that things are going fine and are making a profit. Even if you are managing to generate a profit and orders are coming in at a steady rate, there are almost certainly going to be some aspects of the design and navigation of your online store, that are either preventing customers buying more, or even checking out at all. You need to ensure that your eCommerce site does everything that they want, including offering a great price.
There are many components that combine to create a great site, and if you get any of these design or navigation elements wrong, it can prove costly. If you are suffering from poor conversion rates or a lack of repeat orders, it may just be that your eCommerce store is leaking more money than you imagined.
Infographic credit: Red Stag Fullfilment