Twerking dad and his annoyed daughters are featured in Foxtel’s latest campaign to launch its Presto streaming service. The ‘Presto-mania’ campaign highlights on “what could happen when kids and adults are not entertained” and explores the modern family dilemma of finding entertainment in the digital age.
The ad itself is targeted at people who are not considering the full Foxtel experience. With Presto, now they have access to the Foxtel Movies Channel’s vault of content as both streaming on-demand and linear channels. Furthermore, BWM Group chief creative officer Rob Belgiovane said: “The insight for the Presto campaign came from our realisation that the very thing we worry about – how much time our kids spend in front of devices – may well be a godsend, considering what we used to get up to as kids before these devices existed. We’re excited to be part of launching the new Presto brand during a time of change within the home entertainment industry. We love Presto’s playful and passionate personality that sets it apart from other services and so the campaign is unapologetically irreverent and, in the spirit of the BWM brand philosophy, is designed to get Australians talking.”
The campaign will be released on Sunday, March 16th across TV, out-of-home, print and digital. The Presto service goes live today.
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