The term “native advertising” is getting big in the online advertising community, yet its definition has been confusing until now. In short, native advertising is not an advertorial. Instead, it contributes value to any page it presents by improving user experience and adding value for consumers. Recent data confirms that publishers, agencies, marketers, and investors believe that native advertising is the fastest growing segment in the online advertising business. One of the best example of how native video advertising works is by looking on how an advertising company like Vooza creating native advertising videos for their clients. Take a closer look at how native advertising works in context on this infographic:
