By TWMG
This list of the world’s top 20 Facebook pages has over 315 million fans. Some of these pages reflect the cultural stage of world’s society, which mainly consist of movie, TV shows and music tastes including Michael Jackson, Eminem, Lady Gaga, the Twilight Saga, The Family Guy and even Justin Bieber.
However, two corporate brands made … Continue reading “The World’s Top 20 Facebook Pages”
By TWMG
Stare and you might win a free Samsung Galaxy S4. Yes, you read it right. Placed on the Zurich’s main station, the platform challenges you on a staring game. With its inbuilt Smart Pause function, Samsung Galaxy S4 knows when someone is looking at it. The longer a participant stares at the screen, the bigger the … Continue reading “The Latest Promotion of Samsung Galaxy S4: The Staring Contest”
By TWMG
Creativity has no limit. Like our two previous post (Heineken’s “Glowing Bottle” and Coca Cola “Remix Bottle”) on how a bottle can be a good promotional media, this post also talks about more creative way of using a “mere” bottle. Beck’s New Zealand, a beer brewery company, made the first playable beer bottle in the world. … Continue reading “Beck’s Edison Bottle: A “Singing” Beer Bottle”
By TWMG
On 1982, Coca Cola Company had released its “new” product: A Diet Coke. It contains zero sugar and calorie. This product is addressed for people who like soft drinks, but want to keep their shape. Thus, Coca Cola Company created “special” vending machines for Diet Coke called “Slender Vender”. The vending machines are slim enough (claimed … Continue reading “Diet Coke’s Slender Vender: A Super Thin Vending Machine”
By TWMG
Red Bull’s red and gold logo can “give you wings” – for better meaning or worse – even if customers don’t know it. According to a new study by two Boston College professors, the brand’s edgy marketing efforts have sold a heavy dose of attitude to consumers.
Researchers put subjects at the controls of a car … Continue reading “Red Bull Logo Forms Customer Behavior”
By TWMG
Lego has launched Nexo Knights, an interactive product line that links the digital gaming experience with that of physical playing. The product has filled up Lego’s digital offering online video content and a game app.
Last year Lego was named the most powerful brand in the world in the Brand Finance Global 500 report. It came out … Continue reading “Lego “Nexo Knight” is Ready to Hit Australia’s Toys Marketplace”
By TWMG
Recently, the picture of a dress is tearing online audiences apart globally on what its actual colour is.
People have been aggressively arguing on social media with two primary teams emerging: Team Blue and Black and Team White and Gold. Other variants have also emerged but these remain the two major camps thus far.
The surprising thing … Continue reading “23 Clever Marketing Strategies Around #TheDress Viral Phenomenon”
By TWMG
There seems to be a great difference between what content marketers want to achieve and what they actually measure. A survey of B2B and B2C marketers this spring has revealed that the most common goal (73%) of content marketers is brand awareness. Most of them (69%) use page views and unique visitors to measure the … Continue reading “Seven Underestimated Content Marketing Factors You Need To Know”
By TWMG
In order to support World AIDS Day, Apple Australia has changed the colour of its logo to red at the flagship Sydney store.
The iconic logo illuminated a rainy George Street late on Sunday evening, as people watched on, curious as to what was happening. It is the first store in the world to light up in … Continue reading “Apple Red Logo Illuminates Sydney For Several Days”
By TWMG
Airbnb continues to build its audience to a higher level, as its first global ad campaign is hitting Australia today.
It’s not a big secret that Airbnb has relied on social media and word of mouth to build its consumer base. Recently, the company have aimed a bigger target: Australians.
As part of the campaign, the company … Continue reading “Airbnb Is Launching Its First Global Ad In Australia”
