BWM has revealed the latest campaign for Selleys, promoting its new “Liquid Nails Heavy Duty” super glue to the market.
The campaign features a man who talks about the product while hanging from a wheelbarrow stacked with wood all attached to the roof, positioning the product around the tag line: ‘Twice as strong in half as long’.
BWM account director Guy Lovell stated:
“Previously Selleys had done some quite impressive demonstration advertising, and we thought it was appropriate to do something similar for this but to do it in a way that wasn’t predictable. In terms of creative, one of the things we thought from the outset is because this product performs so well, let the product speak for itself.”