Backlinks are a huge factor in helping pages rank high in Google. Good backlinks must act as the ‘most natural link profile’ possible and ‘diverse’ at the same time. In regards to social, recent research found that though social signals aren’t necessarily a factor for high rankings, the top URLs showed more social signals. When analyzing the importance of technology in high search rankings, it also revealed that site speed is a must. The relevance of keywords in the address bar is declining. Keyword domains and the factor ‘keyword in the URL’ appear to have been devalued by Google.
To find out more about the results from the study, check out the following infographic: