Getting a high rank on Google is quite knacky. At least, you need to understand the basic facts of search engine optimisation.
Although SEO is a very broad subject, its most important components can be categorised into seven key points:
1. Constant Update is Inevitable
Not only has Google developed a reputation for regularly updating major changes to their algorithm, it also known for regularly releasing many other online marketing products which shift on a regular basis. Since this type of change is going to happen often, it’s important to stay alert for it in any strategies you develop.
2. Be Persistent
While there are certain optimisation tactics you can do one time and then be done with for the foreseeable future, SEO is an ongoing effort. It’s not something to set and forget. When businesses fail to commit to SEO, it’s nearly impossible for them to get the results they want.
3. Mobile SEO Becomes Trends
Using a responsive design for your website is a good starting point for mobile SEO. However, since local website optimisation also plays a big role in these rankings, it’s important to address additional issues as well. Geo-targeting, user navigation and customised experiences are all factors that can play a role in how well a website ranks in mobile search results.
4. Your CMS Can Grow Or Break Your Rankings
Choosing a new CMS isn’t a decision that should be taken lightly. One of the many ways it can affect your site is through rankings. While an optimised CMS can provide a lot of help in terms of rankings, the wrong one can hold you back. Plus, even if a quality CMS is selected, it’s important to transition properly in order to protect any existing rankings.
5. Small Changes Can Have A Big Impact
SEO is similar to a double-edged blade. Since there are times when trying to rank can be very frustrating, it’s reassuring to know that the rankings your site deserves may just be a small change away. On the other hand, if you’ve managed to establish very good rankings, it can be a little scary to realise that even if it’s something small, making the wrong change to your site can have very serious consequences.
6. SEO Shouldn’t Exist In A Bubble
A big part of getting the most out of SEO for business is understanding that this practice doesn’t exist in a bubble. While it is important to ensure that all of your search engine optimisation efforts are in the hands of capable professionals, you also need to take into account how it interacts with everything else you’re doing online and offline. By finding the best ways to integrate all of your efforts, you’ll be able to generate the best possible results.
7. Google Doesn’t Owe You Anything
While this last point may sound harsh, the sooner you understand that Google is not your only option, the sooner you’ll be able to develop a truly effective SEO strategy for your website.