According to latest survey, Instagram’s user base of just north of 200 million may pale in comparison to Facebook’s 1.35 billion. The engagement rate for brands on this photo-sharing app is also very formidable.
In fact, brands which utilise Instagram know how superior the ratio of likes and comments to followers on it is compared to other comparable online communities. Instagram has proven itself to be the easiest platform for both businesses and consumers to share high-quality photos and videos with one another.
The question is, can you identify which brands that have established a solid presence on Instagram and became a big names on it? The answer might be tentative since some may be there for branding purposes, while others may be counting on actual leads. Still, by focusing on engagement levels and the number of followers alone, here are six brands that are rocking on Instagram.
1. Starbucks
With more than 21,000 stores all over the world, Starbucks clearly has a huge range of visual content material at its disposal to share. What you’ll see on their Instagram account is a celebration of an iconic brand’s products, not to mention a testimony to just how passionate customers are about this third place between work and home. With its popular hashtag #WhereInTheWorld to people from all walks of life with their lattes, cappuccinos and smoothies in hand, Starbucks is genuinely rocking Instagram with its own style.
2. National Geographic
There isn’t a better fit for Instagram than National Geographic, a legendary scientific and educational institution which is acknowledged for the fantastic photography in its magazine. With more than 9 million followers, more than any other brand and almost 5,000 posts, National Geographic is giving all of its best effort in this channel. Their pictures are incredible and their captions are inspiring.
3. GoPro
They who like the feeling of living on the edge will love this account. There are many photographs that will fill your vicarious thrills here. This small HD cameras manufacturer is so wildly popular among extreme sports enthusiasts. In short, GoPro does a remarkable job leveraging user generated content on its Instagram account, which featuring plenty of both pictures and videos submitted by their zealous fans. If it’s an adventurous activity, there’s a good chance it will be captured here.
4. Timberland
Timberland’s been around for a long time. Who hasn’t heard of them? Still, it was pleasantly surprising to see how well this brand works the scene on Instagram. It’s all about very cool pictures of not just boots made for walking, but of a large variety of shoes and outdoor wear with beautiful settings.
5. Intel
It appears to be far less B2B brands on Instagram than B2C. This might be a little bit disappointing, since Instagram presents them with a perfect opportunity to relax and tell people about their ‘human’ side, not just corporate monoliths. However, it’s not to say that B2Bs are totally missing from this channel. One prominent B2B brand in this category is Intel, one of the world’s largest semiconductor chip makers. They have a lot of posts with more than 25,000 followers. They have got a decent audience for their pictures of gadgets, products, electronics and various technological apparatuses.
6. The Ellen DeGeneres Show
This account is filled with happiness, literally. Whether it is a selfie post with one of the guests on her show, sharing an otherwise personal moment, or cracking a silly joke on #ClassicJokeFriday, every post here will make you feel good all over. Taylor Swift, Bill Clinton, and Sofia Vergara are common celebrity shots here. The good part is, there are also some very random impromptu moments as well.