Snapchat’s core audience is between 13 and 25 years old, with 70% of its users are women, and it has approximately 26 million active users just in US. Snapchat users are sending 400 million pictures a day or 18% of all iPhone owners in the world.
Snapchat, a social media app that allows its users to send instant photos among friends and family, is now being used by many companies and brands looking to target millennials. However, can you utilise it to reach their potential audiences? And if so, have you prepared the best strategy for it? Take a look at this infographic to use Snapchat more effectively.