1. Blogging
- Refer to your blogging strategy regularly.
- Remember to use SEO friendly keywords as you develop your blog post.
- Place important keywords at the beginning of your blog title.
- Make your blog easy to understand by including bullet points.
- Remember your inbound linking strategy: bookmark your blog posts on various social bookmarking websites.
- Include a call-to-action at the end of your blog post.
- Use keyword-friendly blog URLs. You may need to activate this feature in the SEO section of your WordPress blog.
- Place a link to your blog on other pages on your website.
- Add social sharing buttons to the end of your blog posts.
- Develop a blog commenting policy and make sure your community follows the rules.
- Respond to blog comments as quick as you can. Make it within 24 hours.
- Assign someone to monitor your blog for spam and abusive comments.
2. Facebook
- Refer to your Facebook marketing strategy often.
- Create a Facebook content schedule. This schedule includes the content you plan to post and the day/time you plan to post it.
- Before posting any content, ask yourself: ‘Will my community find this interesting or informative?’
- Determine the social media personalities most prevalent in your Facebook community, then develop content with them in mind.
- Create a branded cover image for your brand’s Facebook page and change it often to flourish your page.
- Consider including a link to your website on your cover image, in addition to a way to contact the page’s social media manager.
- Check your Facebook Insights report weekly. If you have a more robust social media tracking tool, refer to that tool regularly.
- Create a Facebook List that includes a link to your most influential community members.
- Consider subscribing to Facebook lists related to your industry.
- Use photos and videos as often possible in your posts. Community members respond best to this type of content.
- Utilize the Offers feature to promote special discounts your brand is offering to community members.
- Utilize the Promoted Post feature to highlight content you don’t want your community to miss. Choose the $50 option, then come back after you’ve spent about $10 and suspend your promoted post. This tactic is enough to jumpstart the engagement on your promoted post.
- Once the engagement has started, your post’s virality will grow on its own without the need to continue promoting your post.
3. Google+
- Complete your About Page. Include links to your website and other places your brand can be found on the web.
- Utilize SEO friendly keywords on your About Page.
- Connect your team members by using Google+ Hangouts for video conferencing.
- Host a Google+ Hangout event related to your industry.
- Capitalize on the Google Authorship. This allows Google to authenticate your content. Google will eventually see you as a valuable source of information.
- Create Google Events. The beauty of Google Events is that you can invite both Google+ users and non-Google+ users to your event.
4. LinkedIn
- Use a professional photo as your LinkedIn profile picture.
- Include industry keywords in your profile summary and in your job descriptions.
- If you have articles/blog posts published on a respected industry website, add those publications to your profile (remember to use industry-related keywords in the article description if the keywords are not already included in the article title).
- Move your Publications section closer to the top of the page.
- Claim your unique LinkedIn URL. Use your name (or an industry keyword) in that URL.
- Include industry-related keywords in your LinkedIn profile summary.
- Add a list of skills to your profile summary – keep SEO in mind and use as many industry-related keywords as possible.
- Develop your company page on LinkedIn, then encourage your connections and employees to follow your page.
5. Twitter
- Find and follow industry experts and thought leaders, then engage with them often.
- Import your contacts to Twitter regularly, especially if you collect email addresses for a newsletter.
- Search for industry experts by using sites like Wefollow.com and Twellow.com.
- Find people who are talking about brand and follow them.
- Reply to Twitter users who tweet about your brand.
- Search for industry-related keywords and hashtags, then follow Twitter users who are using them often.
- Create lists of your followers. These lists allow you to segment your Twitter followers into various topics.
- Always use a URL shortener when you post links, especially one that allows you to track the engagement with that link. Bit.ly is a great example of this.
- Never send automatic direct responses to your followers.
- Remember the 4-1-1 rule. For every self-promotion tweet, you should re-tweet one related & informative tweet that is not your own. You should also share four content items written by others.
- Try to keep your Tweets at no more than 100 characters. This allows your followers to easily re-tweet you without the need to edit your tweet.
- Regularly engage influential Twitter users by mentioning them in your tweet. To do this, simply @mention them in your tweet.
- Participate in industry-related Twitter chats, public conversations based around a specific topic.