Social Media News: Currently, Instagram Is The Most Influential Social Marketing Tool



As this infographic shows, latest research also finds Instagram as the most effective social marketing tool, defeating Facebook, YouTube, Twitter and other media when it comes to influencing consumers.

The study finds Instagram delivers more sales and consumer actions than other other social platform. Facebook placed second in terms of social contenders, followed by YouTube and finally blogs – which were found to be the least influential medium overall. Younger generations were found to be the most responsive group, with 68 per cent of 18-24 years old claimed they are more likely to buy something after someone they follow on Instagram shared it. Just over a majority, 54 per cent of respondents said they bought products after spotting them on the channel.

Here are the top 15 biggest influencers on consumer behaviour:

  1. Friends
  2. Family
  3. Partner
  4. Customer reviews
  5. Television
  6. Instagram
  7. Facebook
  8. Advertisement
  9. Colleagues
  10. Newspapers & magazines
  11. YouTube
  12. Twitter
  13. Radio
  14. Celebrities
  15. Blogs

While Instagram topped the social list, consumers said word-of-mouth was still the most powerful way to influence decisions.