Social media is a quick moving target. Ignore your business accounts for a while and you might miss major updates.
Furthermore, social media marketing is complex. Each social platform has its own nuances in audience, functionality, use cases, paid advertising, content formats and many more. For average social media marketers, who execute myriad aspects of business management and advertising, keeping tabs on the details of dozens of social networks, social media marketing is a daunting task. However, as overwhelming as it can often be, social media marketing is also important factor that affects the company decisions and investments.
In today’s post, we present this one-pager maps from the top 8 social networks against each other based on various criteria, taking into account things like user base, tactical applications, KPI’s and more. The intention is to update this document on a regular basis as the tides shift, so maybe they will be represented in the next version in early 2015. For now, hopefully you will enjoy this cheat sheet as a helpful guide in the “who’s who” and “what’s what” of social media today.
