Here are five unique tips that you can try to promote your business using Snapchat. We have also included some examples to help you understand the implementation of each tip.
1. Reward Current Customers With Mobile Coupons
Since Snapchat is popular with its young target market, it allows brands to deliver offers and coupons in a matter of seconds. Snapping mobile coupons is not only rewarding for current customers. It also provides incentive to bring their friends back for more.
16 Handles, a frozen yogurt chain, uses Snapchat to send discount coupon codes to customers who send them snaps of themselves or friends eating 16 Handles frozen yogurt. The discounts range from 5% to 100% and recipients redeem the coupon by showing the cashier the code.
Within a few days of beginning their Snapchat campaign, 16 Handles had exchanged more than 1,400 images with users, and built a user list to which they could send future promotional material.
2. Gain New Followers With a Giveaway
In the same way coupons can retain customers, giveaways put you in touch with prospects and generate leads. The giveaway incentive helps you build a follower base that receives future giveaway offers and coupon codes. You can use a giveaway to encourage fans from other social platforms (including your website) to add your brand on Snapchat and get their friends to add you as well. You can track your new subscribers with a simple but unique hashtag that reinforces your brand.
3. Share Your “Behind the Scenes” Story
Snapchat recently added a Stories feature that lets its users send out a combination of images and 5-second videos to tell a story. If you have a lot of fun behind-the-scenes footage, offer this story to your followers. At the end of the story, include a teaser and send fans to your website or YouTube channel.
The New Orleans Saints use this feature to its full potential by regularly sending out stories that include behind-the-scenes footage, a look at kits for the game and images of new Saints products.
4. Preview Your Latest Product
Sneak peeks on Snapchat are one way to build customer loyalty and buzz around a new product before it even hits the shelves. Your brand’s snaps could include a string of teasers leading up to the product launch. When you send out an image of your new product, treat your community like personal friends rather than customers.
Taco Bell wanted a friendly and convenient way to reach their customers with information about their new product. Snapchat fit their needs perfectly because it’s popular with their target market.
5. Tell Customers About Holiday Sales and Events
Snaps of a holiday greeting or invitation are great ways to keep your brand top of mind with customers during any holiday season. Use snaps to promote your brand or products to customers long before they decide to shop. However, you don’t have to wait for the major holidays. Every month comes with lesser-known celebrations, like International Talk Like a Pirate Day or Chocolate Milkshake Day, are some prime opportunities to engage your fans in a new and interesting way.
Karmaloop, an online streetwear retailer, sent snaps to customers after Thanksgiving and included coupon codes for their online store. Using Snapchat let them reach their target customers without spending a lot of money on advertising.
It can be hard to engage a younger audience like the age 13-25 demographic. Now, with Snapchat, you can have inexpensive access to them. If you can do it on the right way, Snapchat can fit seamlessly into your mobile strategy and have a high ROI.