Vooza: A New Creative Way of Web Advertising

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Are you tired of old-school advertising? Do you want something new? Something fresh for your brand?
Here comes Vooza. According to Matt Ruby (or sometimes called “Matt Stillman“), Vooza’s creator, CEO and professional comedian, Vooza is a video content platform targeted at the startup world that uses native video advertising integrated into the experience. In other … Continue reading “Vooza: A New Creative Way of Web Advertising”

Five Precautions Before Posting Content During Sensitive Times

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At sensitive times, you need to consider your contents. If companies are ignorant with their surroundings by keep posting harsh promotion and insensitive contents, it is not impossible that they will lose a lot of customers and prospects. Here are five suggestions for managing branded content during sensitive times.
 
1. Conduct a Meeting Between Partners and Staffs

Most … Continue reading “Five Precautions Before Posting Content During Sensitive Times”

Understanding the New Digital Marketing Strategy

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We are starting a new chapter in the digital era where there are two emerging trends that dominate the rules of the game: the “always on” lifestyle and the Big Data. Surprisingly, there has been little insight into their impact on a digital brand strategy.
Nowadays, consumers have adopted the “always on” lifestyle, resulting in a … Continue reading “Understanding the New Digital Marketing Strategy”

Why You Need E-Commerce Video Now

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The biggest takeaway from the State of Video in E-Commerce that we published several months ago, citing conclusions from SundaySky’s Q4 2010 report, was that the large majority of online merchants have thus far underutilized or altogether neglected this simple yet potentially very valuable medium.
The latest release from SundaySky includes new data from the first quarter … Continue reading “Why You Need E-Commerce Video Now”

2011 M-Commerce Audit from Acquity

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Digital marketing and multichannel e-commerce company Acquity Group has unveiled its summary of the 2011 Mobile Commerce Audit of top online retailers “to identify companies and industries on the leading edge of mobile initiatives” in the United States and European Union.
The annual audit, which has been conducted since 2009,  aims to analyze the mobile campaigns of … Continue reading “2011 M-Commerce Audit from Acquity”

10 Ways to Add Sizzle to Your Online Marketing

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Image via CrunchBase

These days every new entrepreneur understands that an innovative product or service is necessary, but not sufficient, to start a business. You have to build a web presence with marketing content to get visibility above the 50 million other new websites created every year, and attract the customers you need. But most entrepreneurs … Continue reading “10 Ways to Add Sizzle to Your Online Marketing”