Tag: digital marketing

71% of Businesses Will Increase Their Budget for Digital Marketing in 2014

| By TWMG

71% of businesses plan to increase their digital marketing budgets this year. In comparison, only 20% of respondents said they plan to increase their traditional (offline) budgets, up slightly from 16% last year. The average expected increase (for those increasing digital budgets) is 28%, slightly higher than the average expected increase of 26% for offline … Continue reading “71% of Businesses Will Increase Their Budget for Digital Marketing in 2014”

The Evolution in Client-Agency Relationships since the Introduction of Digital Media (Infographic)

| By TWMG

Everybody should know that digital marketing is not a fad. It is a rapidly evolving channel that should be built into all of communication planning because it allows for direct and immediate interaction with customers. This infographic does a great job of showing how brands have to fully embrace digital marketing. Take a good look at … Continue reading “The Evolution in Client-Agency Relationships since the Introduction of Digital Media (Infographic)”

Ten Most Interesting Digital Marketing Statistics During This Holidays

| By TWMG

1. 19% of multi-channel sales come through click-and-collect

New research shows that one-in-five (19%) multi-channel sales now comes from click-and-collect, up from 13% in the same period in 2012.
The research is based on the sales data in Q3 2013 and show the importance of offering a click-and-collect service in the run up to Christmas.

2. Consumers prefer … Continue reading “Ten Most Interesting Digital Marketing Statistics During This Holidays”

Social Media and Digital Marketing Highlights in 2013 (Infographic)

| By TWMG

2013 became a very exciting year with digital marketing news. From the launch of Vine to the most tweeted-about VMAs ever, Pinterest’s sponsored pins to Nielsen Twitter TV ratings, Google’s new algorithm to Gmail new tabbed inbox. There were many interesting topics to talk about. Take a look at the highlights in this year-end recap … Continue reading “Social Media and Digital Marketing Highlights in 2013 (Infographic)”

Which Industries Use Google AdWords? (Infographic)

| By TWMG

Click to Enlarge

 
Google & Google+ Business Toolbox

1. google.com/entrepreneurs
G+: +Google for Entrepreneurs
YT: youtube.com/Google4Entrepreneurs
2. google.com/enterprise
G+: +Google Enterprise
YT: youtube.com/GoogleApps

3. google.com/+/business
G+: +Google+ Your Business

4. google.com/services

5. google.com/think
G+: +Think with Google

6. google.com/business
G+: +Google Ads , +Google AdSense
YT: youtube.com/GoogleBusiness

7. googleventures.com
G+: +Google Ventures
YT: youtube.com/GoogleVentures

9. google.com/partners
G+: +Google Partners
YT: youtube.com/GoogleEngage

10. helpouts.google.com
G+: +Helpouts

11. Accelerate with Google
G+: +Accelerate with Google

12. google.com/doubleclick
G+: +DoubleClick Digital Marketing
YT:  youtube.com/DoubleClickBusiness
Videos

1. Growing your Business and Engaging your Audience with Google+

2. Introducing the Databoard for Research Insights:
think.withgoogle.com/databoard/
Creating Custom Infographics with the New Google Databoard

3. Kick-Starting Social with Google+
More
google.com/enterprise/apps/business/landing/campaign/smallbusinessweek/index.html

Google Maps I Business photos: maps.google.com/help/maps/businessphotos/index.html

Google and Your Business … Continue reading “Which Industries Use Google AdWords? (Infographic)”

30 Essential Digital Marketing Statistics (Infographic)

| By TWMG

Email Marketing

Emails opened on smartphones and tablets have raised by 80% over the last 6 months.
Average return for e-mail marketing investment is $44.25 for every dollar spent.
85% of people would rather provide an e-mail for an e-book over a tweet.

Blog and Content Marketing

Blog give sites more indexed pages and more indexed links.
Blogs are 63% more … Continue reading “30 Essential Digital Marketing Statistics (Infographic)”

Navigate Your Way Through the World of Digital Marketing

| By TWMG

The world of digital marketing covers a large and complex territory. In order to plan the best strategy and manage the technology effectively, all digital marketers need to understand the inherent relationships between diverse operational areas, applications, technologies and vendors.
Today, The Website Marketing Group will share a digital marketing map that shows the relationships among … Continue reading “Navigate Your Way Through the World of Digital Marketing”