Ten Most Interesting Digital Marketing Statistics During This Holidays

New research shows that one-in-five (19%) multi-channel sales now comes from click-and-collect, up from 13% in the same period in 2012.
The research is based on the sales data in Q3 2013 and show the importance of offering a click-and-collect service in the run up to Christmas.

Live chat has the highest satisfaction levels for any customer service channel, with 73%, compared with 61% for email and 44% for phone.
The stats come from a survey of 2,000 consumers on their experiences of various customer service channels.
There are only a smaller number of customers using this method (just 24% said they have used live chat in the past year), 73% of those that have are pretty happy with their experience.

Visits to UK retail websites are expected to reach 113m on Monday 2 December – known as the UK’s Cyber Monday.
Experian Hitwise has predicted that this December 400m hours will be spent shopping online by the UK internet population, a 7.5% year-on-year increase on December 2012 (372m hours)
The average consumer will spend 8 hours browsing, researching and buying Christmas presents online again a 7.5% year-on-year increase.
3bn visits go to online retail websites in December 2013, representing 7% growth year-on-year – and the first time the UK will have reached this benchmark.

Consumers can save an average of £30 a night by booking hotels through an online travel agent rather than directly through the hotel.
The research analysed a random sample of 100 three to five star hotels across the UK, Europe and the rest of the world, looking at the cost of booking a one-night stay on Saturday 7 December 2013.
The results revealed that consumers could make an average saving of 15% by booking through online travel agents such as Booking.com, Expedia.co.uk, Hotels.com and LateRooms.com.
And of the 100 hotels sampled in the survey, the online price was cheaper than the direct booking price 71% of the time. Only one hotel offered a cheaper rate by going direct.

Data from Q3 2013 has shown that tablets have doubled their share of mobile ad impressions over the past year, and that within the tablet format, Apple’s iPad in particular gained share.
Tablets’ share of overall impressions grew from 14% in Q4 2012 to 28% in Q3 2013, while the iPad’s share of tablet impressions grew from 58% to 76% over the same period. This indicates growing iPad dominance within a growing format.
Apple also increased its dominance over other manufacturers, with 41% share of mobile ad impressions in Q4 2012 growing to 63% in Q3 2013.

Websites that are slow to load pages will cost UK online retail £8.5bn in 2013.
Looking at 230 of the leading retailers trading online shows that over 92% are failing to meet the industry’s three second page load benchmark, while some are running as high as eight seconds or more. For a retailer turning over £10m online, that means lost revenue of as much as £1m.
Average load times for all retailers across all pages were 4.11 seconds for the homepage, 4.08 seconds for site search, 4.25 seconds for category pages and 5.20 seconds for product pages.

Nearly half (46%) of respondents feel concerned about their privacy when using the internet on their mobile phone.
However, the survey revealed that privacy concerns around advertising were secondary to concerns over companies having access to the content of personal text messages and financial information.
When asked, over half (54%) claimed to have taken steps to protect their personal data on their mobile phone. Measures such as deleting text messages (50%) and browser history (45%) are much more commonplace than those related to advertising – such as opting out of sharing data with 3rd party companies (23%) or opting out of tailored marketing messages (29%).

According to a survey of 2025 people, more presents will be bought online than in stores this year, with online scooping more than half of anticipated gift spend (55%).
There are some differences by age group, with 25-54 year olds doing more of their shopping via the web than in stores. In fact only the 65+ age group will do more of their shopping in stores, and even for this group the figures are close: 48% of their expenditure on presents will be online, and 53% in shops.

Facebook advertising can help increase the impact of paid search campaigns by up to 30%.
The study, which analysed recent paid search results for a leading retailer with more than 2,500 stores in the US, found that the combination of channels drove a 24% higher average value order and 7% higher CTR.

UK advertising expenditure is forecast to rise 7% in 2013, twice as fast as its earlier projection in May.
Ad spend for 2014 is anticipated to rise 6%, taking it to a total of £14.8bn, though that’s probably not very accurate based on GroupM’s previous success with predictions.
Digital spending is set to continue to increase its share of measured ad investment and would reach 44% in 2013, up from 40% a year earlier. Overall digital was forecast to rise 17% to £6.1bn.