Ten Dos and Don’ts of Facebook Marketing (infographic)


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People said that Facebook is dying, stated as if it’s all but inevitable.

However, with 1.5 billion monthly active users, its glaringly apparent Facebook isn’t going anywhere. On the other hand, Facebook marketing is a vastly different platform altogether. Post planner’s article, “The Do’s and Don’ts of Facebook Pages”, provides advice on how you should (and definitely shouldn’t) attract potential customers on Facebook.

In the following infographic, you will find ten tips on how to market on Facebook, so you can get the most out of the world’s most popular social network. Here are some highlights:

  • Create a strategy: Post great content consistently and purposefully. Use Facebook Insights to see when your fans are active most and schedule posts accordingly.
  • Get Feedback: If you want to improve your product or services, ask questions and actively listen to your customers.
  • Don’t forget about Insights: Facebook marketing requires consistent activity on your page to stay relevant. Using Insights gives you an understanding of key post metrics, how many people your post reached, how many people clicked your post, and how many people engaged with it.
  • Don’t Spam: This is the worst thing you can possibly do. Just don’t.
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Infographic credit: Sumall