With the help of the appropriate tools, you can minimise the chance of being blown by Panda or Penguin. Here are the best ten SEO tools that every online marketer should have:
1. Search Results from Google and Bing
It’s clear that one of the most comprehensive SEO tool is the Search Results tool from Google. Although Bing is much simplified than Google and does not have a strict algorithm like Panda or Penguin, it can be used in cases where websites are continuously failing to make it on the Google Search Result pages.
2. Keyword Research Tool
In-depth research for the right keywords plays a significant role in seeing your website among the highest Google rankings. Even if you have taken immense efforts to find the related keywords, it is important that you complete your research with the Google Adwords tool. This depicts things like monthly searches on both local and global platform, the competition that you need to challenge and what you require optimizing.
3. Ubersuggest
If you are serious in blogging and content creation, this free tool can come quite handy that giving you unique and long-tail keywords related to your content. The new combinations of keyword phrases can give your blog or SEO website the boost that it requires to reach out to the top pages of the Search Engines.
4. SEOMoz
Another great tool for bloggers is SEOMoz. Although the tool is not free, it is quite helpful for revising your SEO mistakes, links, and rankings. You can get detailed how-to information from their blog dedicated to using their specific tools like FollowerWonk, Open Site Explorer, On-Page Analysis and others to kick-start the operation.
5. Copyscape
Google and other search engines on the web condemn duplicate content. So, to ensure that you are not accidentally falling into the trap or labelled as duplicate, it is worthwhile to check your content with Copyscape. The tool checks into your website content from time to time to shield it from being copied by others and also to make sure that there are no duplicate content present.
6. CrawlerFx
Companies with an online business website can elevate their business with the CrawlerFX tool that aids in skyrocketing your Search Engine page ranking. The tool is based on 15 ranking factors, according to which your website will be graded. The report along with SEO tips is being emailed to you by the software.
7. Webmaster Tools
The Google Webmaster Tool along with its counterpart from Bing is another must-have. Although different in certain ways, both give you a peek into the number of clicks, indexing, links, sitemaps and other things.
8. RankTrackr
As the name suggests this tool traces the ranking factors for websites as well as your YouTube videos. The added advantage comes with the fact that it is available in the form of mobile application to give you constant updates about your website rankings.
9. Google Trends
Another tool which is creating a niche in SEO companies is the Google Trends which presents to you the topics and keywords which are the “in” thing and that will fetch you higher ranking in your geographical area.
10. WordPress
WordPress without doubt has emerged as a blogger or website owner’s favourite Content Management System tool. Get yourself the SEO plug-in exclusively for this tool known as Yoast and you will soon be able manage your blog with optimum efficacy.