It’s not just managers who love good contents. In fact, 70% of customers said they felt closer to a company as a result of content marketing. Some of the more notable statistics in the infographic include:
- 90% of organisations market their products with content
- 82% of consumers feel more positive about a company after reading custom content
- 80% businessmen believe that custom content should be central to marketing work
- 70% of people would rather learn about a company through contents or articles than an advertisement
- 62% of companies outsource their content marketing
- 60% of people are inspired to seek out a product after reading content about it
Take a look at the complete infographic below:
