Search engine optimisation is not only about creating good quality content, but also having it written by an authoritative author. The best way to show your authority within a specific niche or industry is by associating your author profile to every relevant piece of content you’ve ever written. Google has provided an easy way to connect your content through your Google+ profile and benefit from that association. However, before we get into how useful this piece for search engine optimisation, learn more about the history of Author Rank and Authorship from the infographic below.
