On June, we posted an interesting marketing strategy called “The Floating Catalogue” created by people on Embraer, an airline company. However, there is a buzz over the last week about an interesting UX/UI prototype video for the future of airline websites created by the guys at FI. The interface is seemingly different to conventional airline websites you have ever seen, but at the same time, it kind of delivers everything they already do with a much attractive interface by probably highly debatable UX.
Either way, creating a controversial video and microsite experience with serious production value is a genius approach to marketing strategy. Good job FI.