Recently, Google is releasing the new design of search to desktop users that includes changes to both organic search results and ads to desktop users. The new design removes shady borders, increases the font size and changes the way ads are labeled in search results.
The change itself appear to be a part of a broader redesign of search results Google has been experimenting with since last fall, when it first began rolling out similar changes to search results to mobile users. The biggest change is the way the ads are identified.
Previously, ads in Google search results appeared with shading behind them, like this one:
Now, in Google’s redesigned search results ads are marked with a small yellow box labeled “Ad”, like this:
This isn’t the first time ads have changed in Google’s search results. Google first rolled out this same new look for ads to mobile users in September when the company announced it was changing the look and feel of ads and search results on mobile. Now that Google is now rolling out the refreshed look to all of its desktop users, companies and brands should create a more consistent experience for its users across platforms.