While we’re on the subject of social: Consider using easy social logins to reduce shopping cart abandonment and optimise checkout flow.
According to the infographic below, more than two-thirds of online shopping cart additions are ultimately abandoned. Turning content into commerce may come down to convenience. If your customers have to create a new user account just to make a purchase, they may be more likely to avoid making a purchase.
Take a look at the full infographic below to learn more about how today’s consumers are using digital tools to get their holiday shopping done.
Infographic credit: Datanyze