Nowadays, content marketing is defined as using or creating content that is not promotional but interesting and valuable in itself.
In other words, a piece of good content should be informative, appealing and fill the audience’s niche rather than being promotional or self-addressed. While whitepapers used to be one of the most popular content forms in 2013, 95% of modern customers always prefer shorter content formats.
Moreover, 41% of marketers confirm that content marketing has a positive return on investment. Buyers are most likely to share blog posts and infographics more than any other content form. Content is here to stay: no doubt about it. But how is content considered successful today, based on search engine ranking potential and real value-add to readers? Find the answer on the infographic below.
Infographic credit: Expresswriters.