Toyota: A Sirious Safety Message



You might or might not aware of the fact that most people are using their smartphone while driving.

This is definitely a dangerous habit and it has to be reduced or stopped, if possible. Recently, one of the big names in the automobile business, Toyota, has been arranging certain radio ads in Sweden that aim to turn off your mobile iPhone via Siri. The ads take advantage of “Hey Siri” auto listening feature on iPhones. While you have to have your phone plugged in and have the “Hey Siri” feature activated (not standard), this is definitely an intriguing and creative move to raise awareness of the growing problem of drivers playing with their phones while driving. Take a look at the following video which explains the core concept behind this campaign.