Have you already incorporated Twitter as a part of your social media marketing strategy? If the answer is yes, how much effort has been put into the profile page? Many people think that it’s important to consistently post, while engage with audiences and keep up with current trends. However, something most people might not think about is branding the Twitter profile.
Your brand is the most important part of your business. Bringing that brand to your social media pages can be a key identifier for your audience. So how can you keep your Twitter page branded and why is it important? Each company is different. With Twitter, there are three elements available to help brand your page: 1) a background image, 2) a header image and 3) your profile picture.
It’s important to keep your content and branding fresh, current and updated. You can give your page a creative look or use your background and header as a timely spot in a campaign or upcoming promotion. Here are two notable examples:
1. Coca Cola
Coca-Cola makes their background look blended with their header image, while keeping their brand voice and having their Coke bottle profile picture stand out.
2. Disney Pixar
Disney Pixar keeps their profile current, promoting the new release of an upcoming DVD.