Pinterest is a digital pinboard where users can upload and share interesting or beautiful images. In less than three years, it has become the third largest social media with over ten million users. If you’re interested and engaged with the aesthetic side of marketing, Pinterest can be a huge source of referral traffic, high quality leads, conversions, and repeat sales if approached correctly. This post will discuss some quick tips on how your business can use Pinterest to generate web traffic, increase your social outreach, and get more customers as the result. (Note: watch this video for more information about Pinterest and the reasons why you should include it on your social media marketing)
Marketing on Pinterest
The most important thing on Pinterest marketing strategy must be the content. Without the right content, your Pinterest is useless. Since Pinterest is completely image-based, engaging visual contents are the key to find and build your followers.
Your products must be professionally photographed and displayed in a unique, appealing way. Other contents like brands, infographics, packaging, promotions and company profile needs to be improved so they represent your company’s social presence. This is the most crucial part of Pinterest strategy.
You will have to identify and work out with some of the bigger brands on Pinterest. These users usually pin on regular basis and have gathered a big number of followers because of the popularity of their brands. However, don’t just go reaching out to the overall top users of Pinterest. Instead, focus your outreach on pinners that are specifically related to your company niche or relevant to your topic. Build a genuine relationship with individuals and award those that actively promote and positively review your brand and products.
Now make sure that you have optimized your websites and blogs for Pinterest. External social campaigns are all about expanding your outreach to attract new followers and target bigger audiences. The most basic way to do this is by adding social buttons to your media and site resources to Pinterest.
Add a “Pin it” button directly onto your product descriptions. Promote your Pinterest profile across your other social networks. Embed a Pinterest button next to your company information and actively mention your progress on blogs or news posts for the company. If possible, encourage your employees to do the same.
Your main objective is to attract new visitors to your company website and product pages. With each image that you pin on the platform, Pinterest will allow you to link to any site of your choice. This could be the product page for the image you’ve posted, or the general homepage for your online business.
Create separate boards that will allow you to better categorize your various products. Pinterest even added a feature recently where you can add a price to an image that directly corresponds to a company product. Use this as your advantage to break down and target your prospects to change them into buying customers.
Finally, you’ll need to keep track of your progress. Use Google Analytics to figure out just how much traffic you’re gaining from Pinterest. You should also make a note of how many conversions you’re getting and from what products in specific. Ask yourself the way you can improve and constantly test new strategies with this method. Always remember, all of your effort will be in vain if you have nothing interesting or unique to offer. Find out more strategy concerning Pinterest and other social media marketing by visiting us on The Website Marketing Group.