So you have employed your best effort for SEO. Now, how do you know that it’s doing good?
The answer actually is quite simple: by doing a periodical SEO testing on your website(s)!
Unfortunately, many companies and brands have no idea when it comes to SEO testing. This is a completely reasonable thing, because specific SEO testing is extremely difficult and requires extra vigilance that can only be handled by a good and reliable SEO agency.
In the following Whiteboard Friday video series from The Moz, Rand Fishkin explains three primary elements that you need to think about when performing SEO tests. He also suggests several ideas for experiments that you can run. The insights offered in the video are valuable enough for SEO agencies or startups which might want to re-evaluate their SEO strategy.