With the quick changes of search engine algorithm, we need to adapt ourselves to how search engines work by perforce.
Search engines (especially Google) have became good at interpreting searchers’ keywords. They can seemingly “predict” what we mean to search for, even if that’s not exactly what we search for. How in the world do they do this? Well, it’s incredibly complex actually. However, in the following video of Whiteboard Friday series from The Moz, Rand Fishkin covers some of the basics knowledge on what we all need to know about how keywords are connected in search.