Humans are visual creatures and visual content is the key to get customers’ attention to consider you in the first place (and then buy your stuffs).
A lot can happen in a first glance and customers want information in the visual ways that entertain them, such as videos and infographics. If you don’t already know why your brand should invest in really strong visual content, today’s infographic presents some statistics that explain why. Here are some key points:
- It takes about 50 milliseconds for a new site visitor to form a first impression.
- The brain processes images 60,000 times faster than text.
- Companies that create custom visual content have a 7x higher conversion rate.
- Social activity that contains visuals has 40x more shares than text-only.
Take a look at the infographic below for more details.
Infographic credit: Bandwagon