Melbourne Food and Wine Festival Employed Beacon Technology in Its “Explorer” Campaign

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Today, The Melbourne Food and Wine Festival has launched its “Australia’s first Bluetooth Smart Beacon” campaign which sends personalised micro-location based notifications to people who are close by to festival venues and have the Festival’s ‘Explorer’ app. If you are unaware about what a Beacon technology is, please take a look at this post, where … Continue reading “Melbourne Food and Wine Festival Employed Beacon Technology in Its “Explorer” Campaign”

Introducing LinkedIn’s “Publishing Platform”

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LinkedIn has acquired a lot of buzz among social media marketers with their ‘Influencer Program’, where prominent business figures can post public broadcasts and blog posts on their profile. This was a good thing from to vary their content base and capture unique opinion from business leaders all around the world. Recently, LinkedIn have announced … Continue reading “Introducing LinkedIn’s “Publishing Platform””