Today, The Melbourne Food and Wine Festival has launched its “Australia’s first Bluetooth Smart Beacon” campaign which sends personalised micro-location based notifications to people who are close by to festival venues and have the Festival’s ‘Explorer’ app. If you are unaware about what a Beacon technology is, please take a look at this post, where … Continue reading “Melbourne Food and Wine Festival Employed Beacon Technology in Its “Explorer” Campaign”
Day: February 28, 2014
Introducing LinkedIn’s “Publishing Platform”
|LinkedIn has acquired a lot of buzz among social media marketers with their ‘Influencer Program’, where prominent business figures can post public broadcasts and blog posts on their profile. This was a good thing from to vary their content base and capture unique opinion from business leaders all around the world. Recently, LinkedIn have announced … Continue reading “Introducing LinkedIn’s “Publishing Platform””
Polar Beer: Cell Phone Nullifier
|Creativity comes from everywhere. From glowing beer bottles that enliven your party to “singing” beer bottle, now we have a “smartphone nullifier” beer cooler! Introducing the Polar Beer Cell Phone Nullifier, a beer cooler that nullifies all your gadgets’ reception, including Wifi, 3G and more. The area affected by this cool device is 5 feet, so … Continue reading “Polar Beer: Cell Phone Nullifier”
Social Media Security (Infographic)
|With the rise of social media lately, security has become an important thing to think about. Many social media sites, like Facebook and Twitter, have refined their privacy settings and security systems. Still, there are many security problems, particularly malicious software and identity theft. Protecting your own (or your company’s) social media profile is very … Continue reading “Social Media Security (Infographic)”