“Mute” Button: A New “Silencing” Feature on Twitter

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Recently, Twitter has introduced a new ‘mute’ button to its platform. Basically, the button allows users to “silence” the tweets of others. This feature is highly anticipated as another option beside ‘unblock’ or ‘unfollow’.
Many users see the ‘mute’ button as a “less harsh way” than the ‘unfollow’ or block features already available on the platform. … Continue reading ““Mute” Button: A New “Silencing” Feature on Twitter”

Allianz Insurance Decides To Continue The ‘Ahhh’ Moments Campaign

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Following its success on March, Allianz Insurance Australia decides to continue its ‘Ahhh’ moments campaign.
MercerBell, a Sydney based customer experience agency, created the latest commercial. It deals with the campaign’s popular ‘Ahhh’ theme by showing people amidst depressing situations and calling the insurer for help.
Dominic Brandon, Allianz group manager marketing and brand, stated that this … Continue reading “Allianz Insurance Decides To Continue The ‘Ahhh’ Moments Campaign”